INDEPENDENT WEBSITE SPECIALIST

Better websites. Built with care.

Design, development, technical SEO and automation — connected by one specialist. Clear structure, thoughtful interfaces and careful implementation.

Work with me on Upwork

Selected websites & explorations Live projects first · AI concepts clearly labelled

Spoto smart parking website — view live website
Spoto Live website · Smart parking
Victoria Tower Medical — view live healthcare website
Victoria Tower Medical Live website · Healthcare
Max Gogh Studio — view live creative portfolio website
Max Gogh Live website · Creative portfolio
AI concept: Cura healthcare website with a bright clinic interior and a clear appointment journey
Cura AI concept · Healthcare
AI concept: Forma B2B SaaS website with a workflow dashboard
Forma AI concept · B2B SaaS
AI concept: Atelier 01 architecture website featuring a contemporary white building
Atelier 01 AI concept · Architecture

One specialist. Maximum 3–4 active projects.

Expertise / my working toolkit

The right tools.
Connected by me.

Design, development, technical SEO and automation — connected by one specialist. I choose the stack around your website, from the first page structure to launch.

01 / Visual development

Webflow, built to scale.

Webflow · Client-First · Finsweet
CMS · HTML · CSS

Astro React JavaScript
02 / Custom & AI-assisted

Custom code. Human oversight.

Astro · React · JavaScript · Codex
AI prototypes, reviewed and refined

03 / Technical SEO & site health

Find and fix technical issues.

Semrush · Ahrefs · Screaming Frog
Technical SEO · Website migrations

Google Analytics Google Search Console Google Tag Manager
04 / Measurement

Decisions backed by data.

GA4 · GSC · GTM · Bing Webmaster Tools
Heatmaps & conversion paths

Figma
05 / Website & interface design

Clear design. Reusable systems.

Figma · UI/UX · Responsive design
From wireframes to build-ready layouts

Airtable Make
06 / Automation & operations

Less manual work. More flow.

Airtable · Make · Connected workflows
Organized data and everyday automation

What this means for your website

Thoughtful structure.
Careful implementation.

Experience across healthcare redesigns, SaaS platforms, landing-page systems, scalable CMS builds and microsites.

Webflow design & development

Complete websites, redesigns and Figma-to-Webflow implementation, with reusable sections and clean, scalable CMS structures.

  • Client-First and Finsweet development
  • Responsive landing pages and conversion paths
  • Custom HTML, CSS and JavaScript
  • Performance and Core Web Vitals improvements
Custom websites & AI-assisted development

Custom websites and interactive interfaces with Astro, React and JavaScript. I combine design and technical SEO experience with AI-assisted development using Codex.

  • Responsive implementation and reusable components
  • Code review, browser testing and deployment
  • Refining AI-generated prototypes and preparing them for launch
Technical SEO & website migrations
  • WordPress-to-Webflow migrations
  • URL mapping and redirect implementation
  • Crawlability, indexability and canonical tags
  • Schema markup and internal linking
  • Page structure, metadata and XML sitemaps
  • Google Search Console and indexing checks
  • Technical audits with clear implementation priorities
How I approach your website
  • I plan page structure, CMS and internal links together, before development starts.
  • For redesigns, I check existing URLs and search performance to decide what to keep, improve or redirect.
  • I build reusable sections so new pages don’t require rebuilding layouts.
  • Before launch, I test mobile layouts, navigation, forms and key conversion paths.

Send your website URL, current challenge and main business goal. I’ll review the request and recommend the clearest next step.

Services / one connected system

Your next step.
Made clear.

Find the right starting point. I can audit the technical foundations, design and build the website, and resolve implementation issues.

Website audit

Technical structure, usability and performance — with a clear list of fixes.

Design & build

A thoughtful, fast website that makes your offer easy to understand.

Technical SEO

Site structure, crawlability, metadata and redirects — implemented and checked.

Capabilities

Everything your
website needs to work.

Development

Responsive websites with reusable components, clear navigation and careful implementation.

index.astro ● ● ●
<Website
  strategy="clear"
  design="distinctive"
  performance="fast"
  seo="built in"
/>

Ready for what comes next

Technical SEO

Crawlability, indexability, metadata, structured data and redirects. Technical foundations built into the website.

TECHNICAL SEO / SITE FOUNDATIONS
A clear structure. A sound foundation.
Built to be crawled and understood.

Metadata · Structured data · Redirects

Indexability Sitemaps Canonicals

Automation

Connect enquiries, your CRM and reporting. Less repetitive admin. More useful work.

New enquiry CRM + notification Ready for follow-up

Design

Clear structure, distinctive visuals and an experience that helps people take action.

Aa
Clarity in every detail.

Pricing

Good work.
Clear scope.

Choose a clear starting point. These are indicative starting prices in USD; I confirm the scope, timeline and final quote before work begins.

Explore selected work

Website audit

FROM

$600 / project

Technical SEO, website structure, usability and a prioritised list of fixes.

Website build

FROM

$3,500 / project

Design and development for a focused, technically sound business website.

Technical SEO

FROM

$900 / month

Technical checks, implementation fixes and ongoing website maintenance.

One person. Full context.

You work with
the person
doing the work.

I'm Arsenii. I connect design, development, technical SEO and automation in one carefully implemented website.

I take on a maximum of 3–4 implementation projects at once. You get direct communication, documented decisions and a clear next step — from the first audit to the final technical checks.

  1. 01 Diagnose

    Check the website, structure and technical requirements.

  2. 02 Plan & design

    Agree the priorities, structure and experience.

  3. 03 Build & launch

    Develop, test and put the approved work live.

  4. 04 Test & refine

    Validate the implementation and resolve technical issues.

Portfolio / selected work

Different projects.
One personal approach.

Webflow websites and AI-assisted builds, from healthcare to hospitality and technology. Explore the website or step inside the case study.

Webflow websites

Business websites with a visual editing workflow. Design, responsive development and a clear structure for your content.

Webflow · HTML · CSS · JavaScript
Typically 2–4 weeks

Indicative build time for a comparable scope. Content, feedback, migrations and integrations can change the schedule.

Live website

Product / diagnostics

MiniLab

A product website with clear specifications, comparisons and purchase paths.

  • Webflow
  • HTML / CSS
  • JavaScript

2–4 weeks Typical Webflow build

Live website

Community / church

Christian Faith Church

A church website bringing visitor information, community life and sermons together.

  • Webflow
  • HTML / CSS
  • JavaScript

2–4 weeks Typical Webflow build

Live website

Healthcare / specialist clinic

Burwood Specialists

A specialist clinic website connecting services, practitioners and patient information.

  • Webflow
  • HTML / CSS
  • JavaScript

2–4 weeks Typical Webflow build

Live website

Healthcare / medical centre

Victoria Tower Medical

A medical centre website with clear service navigation and appointment links.

  • Webflow
  • HTML / CSS
  • JavaScript

2–4 weeks Typical Webflow build

Live website

Technology / smart parking

Spoto

A technology website explaining smart parking products and connected software.

  • Webflow
  • HTML / CSS
  • JavaScript

2–4 weeks Typical Webflow build

Live website

Creative portfolio / digital art

Max Gogh

A visual portfolio for animation, digital art and creative studio projects.

  • Webflow
  • HTML / CSS
  • JavaScript

2–4 weeks Typical Webflow build

Webflow preview

Healthcare / respiratory & sleep

Sydney Respiratory & Sleep

A healthcare website preview for respiratory care, sleep services and diagnostics.

  • Webflow
  • HTML / CSS
  • JavaScript

2–4 weeks Typical Webflow build

Shown as a Webflow preview. The linked address is a staging domain.

AI / custom websites

Custom marketing websites and fast design concepts, built with AI-assisted development. The framework follows the project.

Astro · React · JavaScript · Codex
Focused builds in 1–5 days

A fast concept is a starting point. CMS, extra pages, SEO setup and integrations need additional time; larger builds can take up to 7 days or more.

Independent concept

Healthcare / presentation concept

Brite

An independent, non-commercial healthcare website concept with a clear page structure.

  • Astro
  • JavaScript
  • GSAP
  • Codex

1–2 days Indicative concept build

Independent, non-commercial presentation concept. Not an official Brite website or a commissioned client project. Brand names and third-party materials belong to their respective owners.

Website preview

Real estate / investment website

ANKRISINVEST

A multilingual real estate website organising services and investment information.

  • Next.js
  • React
  • TypeScript
  • Codex

Up to 7 days Indicative marketing build

Design concept

Hospitality / organic concept

Calierra — Organic

A hospitality concept with warm visuals, property collections and clear navigation.

  • Astro
  • JavaScript
  • GSAP
  • Codex

1 day / concept CMS + SEO: 1–2 weeks

Design concept. Property imagery and collection listings are illustrative; the website is not a live booking service.

Design concept

Hospitality / retreat concept

Calierra — Retreat

A calm retreat website concept focused on places to stay and the guest experience.

  • Astro
  • JavaScript
  • GSAP
  • Codex

1 day / concept CMS + SEO: 1–2 weeks

Design concept. Property imagery and collection listings are illustrative; the website is not a live booking service.

Design concept

Hospitality / editorial concept

Calierra — Editorial

An editorial hospitality concept built around typography, imagery and storytelling.

  • JavaScript
  • HTML / CSS
  • Vite
  • Codex

1 day / concept CMS + SEO: 1–2 weeks

Design concept. Property imagery and collection listings are illustrative; the website is not a live booking service.

Design concept

Legal services / design concept

Silverline Immigration Law

An immigration law website concept with readable services and a clear information hierarchy.

  • JavaScript
  • HTML / CSS
  • Vite
  • Codex

1 day / concept Additional scope takes longer

Illustrative brand and design concept. Not a live law practice or a legal service. The consultation form is demonstration-only.

Upwork portfolio

Selected work.
Shared on Upwork.

I use this website as a portfolio for my work on Upwork. It showcases selected projects, my approach and the technologies I use.

For project enquiries, please keep our conversation on Upwork.